Chance quality, not shot volume
Yes
xG per shot 0.12 vs league 0.10. Do not chase more shots.
Strategy · brochure
Is it working — and who has already done this job.
Team versus the league, the stats that actually win games, the season so far, and a manager shortlist from the same numbers. Kingsmere Athletic is fictional. The real pack is branded to you. Dashboards in the hub, or this as a PDF if they do not want a login.
Fictional club. Sample numbers. Not a live side.
Kingsmere Athletic · dummy data · Fictional club. Sample numbers. Not a live side.
01
Team vs the league
Not forty metrics. Where Kingsmere actually sit against the rest of the division.
| Metric | Us | League | Rank | Read |
|---|---|---|---|---|
| Points / game | 1.38 | 1.31 | 8th | Fine. Not the problem. |
| xG for | 1.41 | 1.28 | 6th | Chances are there. |
| xG against | 1.36 | 1.28 | 14th | The leak. |
| Set-play xG | 0.31 | 0.24 | 4th | Keep this. |
| PPDA | 9.2 | 10.4 | 5th | We hunt. Cost is the rest. |
| U21 minutes | 18% | 11% | 3rd | Board asked. We have it. |
02
What wins games
The numbers that have decided League One sample matches this window — and whether we have them.
First contact on our own box
No
38% first ball against. That is where the 14th-rank xGA lives.
Cutbacks in the last third
Yes
Four of the last seven goals. Same pattern as the sample winners.
Leading after 60
Mixed
We score first enough. We do not keep the second ball.
03
Season progress
Points, xG, and the story of the last eight. Is it working, or are we getting away with it?
| Match | Score | xG | Read |
|---|---|---|---|
| Holbeck (H) | 2–1 | 1.8–1.1 | Deserved. |
| Southmere (A) | 0–1 | 1.4–0.9 | Stole nothing. Missed. |
| Penhaven (H) | 3–2 | 2.1–1.9 | Set plays. |
| Calder (A) | 1–1 | 0.7–1.6 | Got away with it. |
| Dunstone (H) | 2–0 | 1.9–0.6 | Control. |
| Marlowe (A) | 1–2 | 1.5–1.4 | Fine margins. |
| Holbeck (A) | 0–0 | 0.8–0.9 | Dead. |
| Southmere (H) | 2–2 | 2.0–1.2 | Should have won. |
04
How we score
Cutbacks, set plays, the rest. Keep the routes that are real. Stop funding the ones that are not.
05
Manager shortlist
Out of work, already done this level. Same performance numbers. A PDF is enough if they do not want a login.
League One · sample
Gareth Kellaway
Play-off season, +0.4 xGD, same budget band
Pressing side. Would not rip the 8s out.
League Two · sample
Helen Rourke
Promotion, set-play xG top three, U21 minutes high
If the board want a climb and a pathway.
National League · sample
Marcus Quinn
Two years, points per game over 1.7, then left
Only if the job is stabilise, not reinvent.
Hub or PDF
Same stats either way. Login if they will use it.
Dashboards
Staff log in. Team versus league, season progress, the levers. Hosted from £250 a month after the build.
PDF pack
If the board will not live in a hub, the same numbers go in a pack. Manager shortlist included. Quoted.
Fictional club. Sample numbers. Not a live side. · SJB Sports Analysis AI